Shop at Duane Reade, Help Sarah Palin Get Elected in 2012
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Duane Reade is hoping to change your opinion of the crappiest drugstore chain in NYC. For the first time in a long time, the company is about to launch a big brand-advertising campaign as part of an effort to "make New Yorkers think of Duane Reade as the hometown favorite." One little non-hometown detail that probably won't be referenced in the cheeky new campaign: the fact the chain is owned by Oak Hill Capital, which is controlled by Robert M. Bass, a Texas billionaire and one of George Bush's staunchest supporters during his two terms in office. [NYT]