Shop at Duane Reade, Help Sarah Palin Get Elected in 2012
Duane Reade is hoping to change your opinion of the crappiest drugstore chain in NYC. For the first time in a long time, the company is about to launch a big brand-advertising campaign as part of an effort to "make New Yorkers think of Duane Reade as the hometown favorite." One little non-hometown detail that probably won't be referenced in the cheeky new campaign: the fact the chain is owned by Oak Hill Capital, which is controlled by Robert M. Bass, a Texas billionaire and one of George Bush's staunchest supporters during his two terms in office. [NYT]