If you weren't live-tweeting the debate last night, you have missed out on all the hoopla concerning Joe the Plumber — the Ohio Mr. Clean doppelganger that asked Obama about his tax plans for small businesses — now being used as the archetype for American blue collar. But it's another Joe, one from Texas, who owns joetheplumber.com and is reaping the rewards.Since the debate, Texas Joe's website has reportedly garnered hundreds of thousands of pageviews, 300 requests for T-shirts, thousands of phone calls, and even a $800,000 offer for the domain name itself. Joe should get in touch with Julia Allison right now to extend the snooze button on his 15 minutes, but at least I know who I'm going to dress up as for Halloween.