Yeah, I know: The world is ending. You can flip through Sequoia Capital's 56-slide preso on it. Still, in the middle of what he dubbed the Startup Depression, Mahalo chatterbox-in-chief Jason Calacanis has added more staff-generated content. What Calacanis knows that Sequoia won't tell you: Up or down, a lot has to do with your ability to sell a story. Too bad your boss the wannabe general won't have to sell you on that "painful but necessary adjustments" story in the works. Keep those lame layoff memos coming.