Yahoo's worldwide identity crisis
Do you Yahoo? What that means depends on where in the world you are.Racing to reach markets before its rivals established themselves, Yahoo started dozens of country-specific websites with a frenzy of joint ventures in the 1990s. Its haste still haunts it; Yahoo's international websites may cater to local preferences, but at the cost of consistent branding. Look at this collection of Yahoo logos. Is the Yahoo logo red, or purple? Reversed out, or solid? Mirrored shadow underneath? Take your pick of stylized designs; somewhere in the world, Yahoo has it. The problem is more than homepage-deep; despite countless reorganizations, Yahoo hasn't created a truly global product organization, which adds to its costs and slows down development.