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No one's surprised that GigaOm founder-and-whatever-else Om Malik has joined True Ventures as a partner. Or that he buried the news near the bottom of a lengthy blog post last week. Or that it took days for reporters to discover the blog post, with its classically obscure Malikian headline, "Evolving My Work Life." The New York Times felt obligated to quote a journalism ethics prof on the potential conflict of Om being both a Valley VC and a reporter on Valley VCs. But let's be honest about the Valley's take: No one cares. Like fellow reporters-turned-moneymen Michael Moritz and Stewart Alsop, Malik will finally, finally be taken seriously by the people he's been following for years. (Photo by Brian Solis)