Long-time Macintosh enthusiast Jerry Seinfeld kicks off the new Microsoft campaign by spotting company cofounder Bill Gates at a fictional discount shoe store. The 90-second spot makes a lot less sense from there. Can't say for certain if this is the spot that Michel Gondry directed, but it certainly has the loopy narrative touches, playful music and one giveaway visual cue: A shot of someone wearing shoes and socks in the shower. It makes no mention of technology until the end, when Seinfeld asks when Microsoft will make an edible computer — and then the audience is treated to Bill Gates adjusting himself in his boxer shorts, hands-free. The whole production says "quirky," not slick or cool, but then Windows Vista is full of maddening quirks.