• Despite the gloomy predictions last week, this year's Oscars did better than last year's telecast: Ratings were up 13% according to Nielsen. [THR]
• Condi Rice has signed a three-book deal with Crown worth $2.5 million. [AP]
• The parent company of the Philadelphia Inquirer and the Philadelphia Daily News filed for bankruptcy protection on Sunday. [E&P]
• Some analysts are suggesting News Corp. shed its newspaper assets. [NYT]
• Conan's finale on Friday earned the show its best ratings in two years. [NYP]
• Ad guru Peter Arnell's rebranding work for Tropicana didn't work out as planned, and now the company says it will go back to its old packaging. [NYT]