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For any mere mortal with an unfamous last name, now would be about the worst time to launch a new business. But no such earthly considerations apply when you're fashion royalty like Moises de la Renta, Oscar de la Renta's adopted son, who tells Paper's Paul Johnson-Calderon that he's now working on a womenswear label, MDLR, as well as starting up a small design firm or "hub." PJC also reveals that Moises is an "uber-talented photographer," which makes it all the sadder that his relationship with camera-obsessed social Genevieve Jones didn't last long enough to earn her a thick portfolio of glossy pics.