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Best Buy will begin selling Apple iPhones this September, but it won't make much or any money at all doing so, according to retail analyst Colin McGranahan, who writes in a not the chain won't markup the phone more than $50 if at all. So why's Best Buy doing it? One, to sell higher-margin accessories like iPhone cases and speakers. Two, iPhone buyers are the kind of customers Best Buy wants to see more of in its stores — wealthy, and happily swayed by good marketing into buying the lastest shiny new objects.