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It's all too easy to suggest that Rafat Ali, the founder of PaidContent.org, is a nostalgia freak, as Silicon Alley Insider does. True, Ali worked at the long-forgotten inside-the-media publication, which aimed to write about the media industry with the savvy of mainstream business publications. But Ali, who testily refuses to describe the new Inside.com as a "relaunch" of the original site, is merely admitting the obvious: PaidContent.org is quite possibly the worst name for a blog ever. The nostalgia value? Priceless for Ali, meaningless for anyone else. Inside.com is simply a better name. Why not say that?