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Apple CEO Steve Jobs says iPhone and iPod Touch users downloaded more than 60 million apps from the iTunes App Store during its first month of business, spending about $1 million per day for a sales total of $30 million. "At the current pace," report the quantitative analysts at the Wall Street Journal, "Apple stands to reap at least $360 million a year in new revenue from the App Store." Said Jobs: "This thing's going to crest a half a billion, soon. Who knows, maybe it will be a $1 billion marketplace at some point in time. I've never seen anything like this in my career for software." Note Jobs's crafty wording!

Apple only gets to keep 30 percent of that cash — so we're really talking about adding $100 million to Apple's multibillion-dollar bottom line. Jobs said the point isn't for Apple to make money off application sales, but to market them as only available on Apple hardware. "We think, going forward, the phone of the future will be differentiated by software," said Jobs. Videogames maker Sega told the Journal its sold 300,000 copies of Super Monkeyball at $9.99 a pop. "That's a substantial business," Sega exec Simon Jeffery said. "It gives iPhone a justifiable claim to being a viable gaming platform." With all this cash changing hands, we wonder: Why would anybody build widgets for Facebook and not the iPhone?