The woman behind baffling social/creative relationship-mapping website FameGame is profiled in the Observer this week. "There are still people all the time who are figuring out ‘You're behind FameGame?'" Tatiana Platt, a former AOL executive, tells them. Actually, there are still people trying to figure out what FameGame is, and how the hell it works, and also what is the point. Still, we may be missing something here: "There's a few women that refer to me as their genius friend." [Observer]