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How is the greeting card industry adjusting to the economic downturn? Designers are toning down the glitter ("That's just not the mindset anymore"), and sticking with more traditional colors, like deep reds and greens. Cards with "a lot of shopping bags or gifts piled high" are out. Most depressingly, tacky is back in big way: "The text is deliberately long-winded. Before, cards had shorter, snappier messages. 'Now people want longer copy,' says Rochelle Lulow, creative director of American Greetings' editorial studio. 'During difficult times, we see people wanting to connect on a deeper, emotional level that goes above and beyond.'" [WSJ]