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“I was more creative when I started ... Then I started to restrict what I put up there … I’ve ducked a couple of issues recently." So says a blogger quoted in an excerpt from Making Online News: The Ethnography of New Media Production. The book, penned by a pair of journalism and communication profs, claims that "the more relevant bloggers become in terms of audience and influence, the more their production routines resemble those of professional journalists." Which really only means: We hate our jobs, and so will you.