Updates: Bayer Rep Says Baby Ads Are A Hoax
It appears that the two ads we posted yesterday of cute cartoons showing babies being cooked are not in fact real ads for Bayer's new burn cream. The global account director from Bayer's ad agency, JWT, emailed us to say: "We don't know yet who posted them and why but one thing we know for sure is that they were never presented or approved by anyone in Bayer or JWT worldwide... at the very moment its nothing more but artwork with branding. Bayer group received several phone calls today both in US and Europe in regards to those publications and we need to make sure that this will not spread even more." He called the spots a "very bad and nasty joke." We're adding a disclaimer to the original post.