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Yahoo chairman Roy Bostock says that if Microsoft had handled itself the way InBev did, buying Anheuser-Busch for $52 billion even after A-B rejected an initial offer, Yahoo and Microsoft would probably be one company by now. "InBev was a classic, perfectly managed takeover," said Bostock.

They clearly had a commitment to get the deal done. That commitment was not there on the part of Microsoft. I made it clear to board and management, and Jerry made it clear to troops that it was a very high probability this deal was going to get done because they have all the money in the world and can make it happen. Had Microsoft managed it differently, the outcome would have been the InBev and Anheuser-Busch outcome, without question.