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We should all take a leaf out of Annie Churchill's book: In order to focus on her new online venture (not because she had a drinking problem or anything) she's given up alcohol, yet she still manages to get through evenings that most mere mortals would need half a gallon of vodka to to manage. One recent evening, she tells the Observer, she was at an art party, then headed to Marquee, attended a dinner, and then made a stop at Socialista—and she did it all on water and an energy drink! Such restraint will hopefully pay off with the launch of her multimedia fashion empire: In January, she'll be introducing a retail website, online magazine, and a web-based lifestyle show hosted by Churchill and featuring "interviews and intimate discussions with people in the business." As the 37-year-old social ubiquity has honed her on-camera skills with an array of blink-and-you'll-miss-her roles on TV and film, that part at least should be a breeze for her.