HBO Milks a (Dead) Franchise
The Sopranos has been off the air for more than a year now. But that hasn't stopped HBO from squeezing every last penny out of the extraordinarily successful series. The latest marketing gambit: A line of Sopranos wines is now being introduced, with bottles running between $14.99 and $33.99. The vino will be the subject of a national media campaign timed for the holidays. Because nothing looks better on a festive Thanksgiving table than a bottle of wine featuring a bloody handgun. [Luxist]