Citi's Ad Campaign Backfires 4 cityfile 10/03/08 12:30PM Filed to: Advertising Advertising Citigroup Finance Wachovia Cityfile This image was lost some time after publication.Oops! Citigroup's marketing department had already started running ads announcing the purchase of Wachovia when it found out this morning that the bank was backing out of the deal and selling itself to Wells Fargo instead. [AdAge]