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While Facebook COO Sheryl Sandberg tries to convince the world 20 million SuperPoke users have value, her minions are busy trying to convince enterprise developers to build applications that actually do. "One area we've seen a lot of value for the social graph is in the enterprise because it's a completely different way to envision an HR system or CRM," Facebook marketing exec Chamath Palihapitiya told conference-goers Thursday.

"A handful of large companies have expressed interest in seeing how it would work because organically at least 50 percent of their employees are already on Facebook," he said. The staid enterprise execs in the room promptly began shrieking. "Ads in the enterprise are extremely unfeasible," said a self-interested David Thompson, CEO of ad-free enterprise softwaremaker Genius.com. "No one wants it, certainly not corporate IT," he said. "I say it's doomed."