Slate To Add More Reflexively Contrarian Brands
Jacob Weisberg is stepping aside as the editor of Slate... OR IS HE? Technically, sure, he's ceding the reins after six years to deputy David Plotz, but if Slate has taught us anything, it is to question blatantly-obvious facts just for the hell of it. And if one does that, one discovers Weisberg isn't stepping down at all, he's stepping up, to run something terrifying called the Slate Group, which will be in charge of Slate and various spinoffs, including a new business site called The Big Money. Weisberg compares Slate Group to Time Inc., which of course has not only the flagship newsmagazines but also celebrity, business and sports titles, as well. It might seem natural for these new spinoffs to be, say, blogs, but of course Slate Group isn't using that word, because it's too popular. Instead the site is looking at launching "tools or news aggregators." [Times]