Robert Downey Jr., Ben Stiller and Jack Black turn social media experts
Forget searching Technorati, pitching bloggers and creating Facebook pages. Know what helps a video go viral? It's easy! Launch it on MTV and cast Ben Stiller, Jack Black and Robert Downey Jr. — you know, actual Hollywood talent. Then, upload it to YouTube and just sit back and watch as bloggers hungry for content discuss your video's importance in the shifting landscape of online video, all so they can embed it. As we have, below: