Each time Sam Zell's Tribune Company lays off journalists, puts a title on the block and bemoans the economics of news publishing, his ebullient new innovation czar ups the change rhetoric. Lee Abrams' latest memo, after a visit to Zell's Los Angeles Times, takes incoherent optimism to the level of prose poetry. "BE the city...in 2008. Look forward. Combine Passion with character and muscle. Operate with a sense of swagger that YOU are the city...on today's terms. ...and getting in sync with the speed of 2008 with fast, medium and deep options... and STIMULATING THE EYE."