Hey, lazy Reuters hack: there is nothing "top" about the Webbys. Most of the awards-"the Oscars of the Internet" says the wire's Paul Thomasch-are bought by contestants, who are charged application and attendance fees. A few categories are reserved for celebrities who have to be bribed to pick up their statues. But maybe I shouldn't be so dismissive: this scam still generates coverage from wire-service stenographers like you.