Ben Silverman is NBC's wunderkind programming chief, close friend to the daughter of News Corp. chief Rupert Murdoch and, based on a keynote interview he just gave at an industry event, an even bigger corporate whore than fictional network exec Jack Donaghy on NBC's 30 Rock. Silverman outlined plans to leave viewers of some new shows, including Kath and Kim, hanging at close of the broadcast, forced to log on to NBC's website to see how the program ends. The plan would screw viewers even more severely than the time Silverman scheduled the explicit MILF Island episode of 30 Rock during the heart of his new "family night." But, fine, whatever, as a network executive Silverman is pretty much contractually obligated to come up with awful ideas that will never go anywhere. But why did Silverman have to drag Tina Fey into his keynote disaster, and claim she revels in 30 Rock's marketing deals?

When asked about the reputation he has developed in his short time on the job as an entertainment chief who works closely with marketers, he said that's due to the new generation of showrunners who are "friends" of advertisers.



That includes Tim Kring and Tina Fey, who head up popular NBC shows Heroes and 30 Rock, respectively, Mr. Silverman said.



"Tina Fey loves American Express. They have been inside 30 Rock, in the show. They have supported her through the Tribeca Film Festival," he said. "Tim Kring enjoys his relationships with Nissan. He felt Nissan helped empower the growth of that show."

It's not that anyone would really mind if Tina Fey was "friends" with her sponsors and "loved" them. 30 Rock itself has poked fun at the idea of artistic integrity in the world of TV comedy. And the excellent show has to pay the bills if it is going to survive.

It's just that Silverman statements about Fey and her sponsors are so clearly and aggressively exaggerated. Snarky Tina Fey super excited and pumped to "sacrifice some dignity" to support her show, as one commenter put it? Really? Sure she works with sponsors, but that doesn't mean she is thrilled about it.

Even if that were, somehow, true, Ben Silverman would be far wiser to keep it quiet, running, as it does, sharply counter to Fey's bankable image as something of an arch social commentator, at least as far as comic writers go.

[TV Week via TV Decoder]