More proof that Internet frat guys should stick to posting videos of themselves tasing and puking on each other. "But for me it's serious work, all those videos of wedding bloopers, photos of innuendo-laden billboards and articles about Indiana Jones's lesser villains. As an editor of CollegeHumor.com, which attracts six million visitors a month, I know firsthand just how much work goes into wasting your time. Well, not your time, exactly. Typical New York Times readers are over 45 and own their own homes, which is not really our target demographic. Now, the kid you'd like to kick out of the house-a son aged 18 to 24 who, say, rises for Pop-Tarts at the crack of noon, or wails on Guitar Hero III- his is the spare time we're after [...]

"Since 1999, we've posted thousands of videos, pictures and articles to ensnare the wandering eyes of bored young men, and made it easy for them to pass the stuff on. That's not to say we don't attract the occasional female user, but traditional male comedy-the Stooge-ian variety (with fewer restraints now)-translates better online, which, in turn, attracts more male users. And all those users send us a lot-a lot-of content. Each day we wade through an ocean of submitted items, selecting only 30 or so to publish. In an age when Web sites increasingly rely on complicated algorithms to rank content, we pick our stuff by hand. This very newspaper said of us in 2007, 'No one can accuse this site of not understanding Web video.' So we sure seem to know what we're doing, huh?

"To be honest, though, we don't. Nobody in the online content business truly does." Yeah, um, thanks for the insight there. Dick. [NYT]