Barry Diller likes to play dress-up, too
Having reached 13 million girls with the chance to design glittery jpegs for each other, social site Girlsense has a new parent: InterActiveCorp. IAC already has teen virtual world Zwinky and its 6 million users, part of their aim to take on a "broader teen mindshare." Girlsense brings a different slice of the demo — the girls who go for Glam Ads and butterflies, and maybe a few of their doting rainbow-loving boys-who-are-friends, too.