Ethiopia's Problems Solved By New Logo
Ethiopia doesn't have the world's most sterling reputation. Many people think of "famine" and "drought" when the country's name is mentioned. But the Ethiopians are lucky, in the sense that Starbucks has forged a connection between the parched and war-torn nation in northern Africa and yuppie coffee swillers across America who just adore the subtle fruity undertones of the Ethiopian Yirgacheffe blend. So the country went to a branding firm to come up with a logo to stick on all of its coffee, to make people think of it as more of a luxury item. The logo is pictured. It looks like it should be in lime green on the side of can of a new and exotic type of energy drink. Instead, it's on the oldest energy drink ever. The kind that comes from Ethiopia (and is not qat)! We wish the country well in its yuppie-swindling mission, but we would have gone with a logo that's a little more cutting edge, with both hipster appeal and a strong connection to Ethiopian history. Like this:
