Apparently there's only one script for viral ads on the Internet: Guy does small trick with product, guy does bigger trick with product, guy's friends tell camera, each other, bystanders and guy how awesome he is. There's always music in the background and you can always tell it's fake. I just explained how the same ad agency that did this for Ray-Ban last year just did it for Levi's; apparently Coors hired someone for a cut-rate version in this terribly staged YouTube "viral video" of Coors can tricks, shown below (along with a cute little parody).

Dear god, it's — I mean at least the Ray-Ban video was pretty entertaining, the jeans jumping video a bit cool since it might be real. But "the perfect pour"? Is pouring beer from a height even impressive? I'm pretty sure any of my friends could practice for a few days and pour beer off a roof. Plus I instantly hate these guys for crashing that fictional party, and I'm pretty sure the cameraman does not know what "coup de grace" means.

In what I hope is not an authorized endorsement, sketch comedy group Wicked Awesome Films made a parody. The skit is wretched but I do admire the two-day turnaround:

So honestly, why is this the only format I've seen a in a YouTube stealth ad? Are the others just subtle enough that no one's exposed them?