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Are you the type of consumer who's always been interested in trying that "Starbucks" that you've heard so much about, but are intimidated by its mysterious ways? In other words, are you a half-bright mole person? Well the company has a new website just for you! "What the online experience does is mimic the experience [consumers] would have in the store, if they went to the barista and said, 'I want to try Starbucks, but I don't know where to start,'" says one exec [Ad Age]. With StarbucksCoffeeAtHome.com, all the frightening guesswork is taken out of the coffee-going experience. What's your "flavor profile?"

Visitors are able to determine their personal flavor profiles with the help of a five-question quiz, and they can request free samples before committing to a purchase.

"We want to make people understand that if you tried one [blend] and you didn't like it, it wasn't the right blend for you," said Ms. Pinero. "That doesn't mean the whole brand isn't right for you."

My flavor profile is Breakfast Blend!

Plus there's barista art (!!!), like this:

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