Ask.com CEO's secret weapon: this Marge Simpson video 3.20K Nicholas Carlson 03/07/08 06:40PM Filed to: Exclusive Exclusive Jim Safka marge simpson Valleywag Before it suddenly wasn't, CEO Jim Safka's plan to save Ask.com was to turn it into a search engine for midwestern women. According to a pair of tipsters, he explained his idea to employees by using this clip of Marge Simpson Googling herself.