Financial Times giving $400 subscriptions to Facebook users for free
The Financial Times is offering a free 12-month subscription to its website (worth $109), renewable for up to four years, to any college student that adds its Facebook application. The FT says the deal is "part of the general trend to making [FT.com] free — but in a segmented way." Why don't they just pay college students to read the paper? That seems easier. [PaidContent]