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What's Motorola minus the cell phones? One might as well speak of Ford without the cars, or Starbucks without the coffee. That unfathomable equation is on the drawing board, apparently, as the company faces pressure to improve its performance. The Wall Street Journal reports that Motorola is considering selling or spinning off the troubled division, which accounts for half the company's sales. But selling the company's cell-phone division makes no gut sense. It would, by itself, do nothing to improve the company's sales of handsets. And it would be crushing to the company's identity. Did you know Motorola also makes set-top boxes, walkie-talkies, and networking gear? Exactly.