Jakob Lodwick's new website launches 2.63K Owen Thomas 01/10/08 08:04PM Filed to: Normatism Normatism Jakob Lodwick Vimeo Valleywag This image was lost some time after publication. Normatism. No, we don't know what the recently fired founder of Vimeo is up to, either. The most entertaining interpretation is that this is the first in a series of softcore geek-porn photo spreads. Unboxing, indeed.