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Say what you will about the AMPTP, an organization much-derided for its clumsy attempts to utilize the hated internets as a means for spreading the word about its burning desires to lavish Radio Contest Winner Money upon greedy, unreasonable writers, but it's now deploying its online resources much more effectively.

Today, for example, they've bought a banner ad on Variety's Scribe Vibe blog, inviting those interested in learning more about the strike's economic impact on Los Angeles to easily bypass the on-the-fly story being written about this morning's LA City Council hearing on that very subject they haven't yet had a chance to spin in favor of the eye-catching dollar amounts generated by its own Doomsday Tickers™. Who wants to read a bunch of boring words when we can get all the information we need directly from a fun, handsomely designed advertisement conveniently located at the top of the same page?