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Almost as bad as the user-generated video flooding the Web is the professionally generated stuff. Newspapers are thrusting nebbishy, ill-spoken print journalists in front of the camera. And why? Not because readers are eager to watch this stuff. It's because advertisers are falling over themselves to pay for it. According to numbers gathered by WebVideoReport, the Wall Street Journal charges a $90 CPM, or cost per thousand views, for the 15 second prerolls which play before its Web videos. On the other end of the spectrum, MySpace asks a $25 CPM. Here's a rundown of the rest.

  • Wall Street Journal: 15-second preroll. $90 cpm.
  • CondeNet: Preroll and companion ads. Undisclosed rate.
  • Advertising Age: Preroll and videos in banner. Flat rate of approximately $15,200 for four weeks and $124,800 for 48 weeks.
  • YouTube: Homepage video ads, video ads, traditional display ads. At least $50,000 spent within 90 days. On brand channels, $250,000 across Google and YouTube with $100,000 to YouTube only.
  • MetaCafe: Homepage player, search results player, preroll, overlay, companion ads next to prerolls and overlays. $10 to $35 CPM.
  • No Good TV: Banner ads, overlays, skyscrapers, alpha video, transitional pages and full channel sponsorship, preroll and postroll. $15 to $40 CPM
  • Break.com: Flash overlays, preroll, in video bugs, companion units: $10 to $35 CPM
  • MySpace: Preroll, midroll, 5-second preroll bumpers, banners and display ads on pages with video. $25 CPM

(Photo by Carlos Madrigal)