Murdoch advertises his own victory
In his own, not-so-subtle way, Rupert Murdoch is screaming Face! at all of News Corp.'s competitors, detractors, and new Dow Jones employees. The form of his victory lap? Despite the fact that every major news outlet has covered Murdoch's $5 billion acquisition of Wall Street Journal publisher Dow Jones since the first whispered rumors, the billionaire found it prudent to spent $2 million on a global ad campaign — a three-page advertisement that flaunts the history of News Corp.'s acquisitions. With Murdoch's oft-undermined slogan — "Free people, free markets, free thinking," except when he's doing business in China — the promo is running today in the New York Times, Washington Post, and Los Angeles Times. "We make the stuff that excites, entertains, informs, enriches and infuriates billions of imaginations." Indeed.