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A press release from the "AMPTP" that landed in our inbox a little while ago invited us investigate the real reason that the studios had to break off negotiations Friday evening with a Writers Guild hellbent on destroying Hollywood with its greedy pursuit of a fair deal: to focus on a much-needed upgrade of AMPTP.com, the organization's minimalist web presence.

We wholeheartedly agree that our browsing experience has been appreciably enhanced by this recent wave of changes; whereas our previous visits had been mirthless affairs offering little more than the drab presentation of bellicose public statements, they've spiced things up with a gallery of rejected logos, helpful facts illustrating the rationale for some of the organization's positions ("Six out of 10 non-Judd Apatow movies never recoup their original investment," "Many writers are Jewish, or Jewish-ish") and a pulse-quickening online photo spread of heartthrob lead negotiator Nick Counter. Check it out before a humorless domain name registrar and a phalanx of studio lawyers ruin all the fun!