Only one greasy-haired hippie named Steve built the first Apple
Walt Disney's monument to international culture and technology, Epcot, was stunningly advanced when it opened in 1982, but many of its original attractions became horribly dated over the last quarter-century. Particularly its centerpiece, Spaceship Earth. The ride within the iconic, giant silver golf ball documents the advances of human communications and technology. Recent renovations have brought Spaceship Earth into the Internet age, but when it emerged that the ride would include only one Steve toiling away in a garage to create the historic first Apple computer, controversy ensued. Which Steve?
Many jumped to the conclusion Steve Jobs was using his position as the largest individual shareholder in Disney to rewrite history on his own behalf. Was Jobs attempting to erase Steve Wozniak from the origins of Apple? In fact, Disney has achieved a frugal balance through imagineering.
The ride reveals the iconic scene of Valley folklore by positioning a solo "Steve" with his back to the audience. The life-sized diorama allows each viewer to imagine his or her own founder's myth. The Steve Jobs idolators (and tourists who have no idea who Woz is) can believe the marketing genius is soldering transistors. (Sure, and elephants can fly!) Woznatics can console themselves that they know better. (The dummy's dress, posture, and heavier growth of facial hair aren't the giveaway — it's the pizza boxes.)
It also means Disney was able to renovate on the cheap — "Steve" doesn't have to look like any real person. For all we know, he's a recycled Pirate of the Caribbean. (Photo by lifthill)