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Venture capitalist and blogger, Fred Wilson is awfully touchy-feely when it comes to media.

When I come into contact with media, I want to do something with it. Tag it, post it, reply to it, comment on it, favorite it, share it, gift it, quote it, whatever.

Let's be thankful Fred didn't elaborate on "whatever." I'm feeling dirty already. No wonder Fred's wife often threatens to kill him. Imagine if she found out what he really wants to do to media.

Fred, Fred, Fred. I hate to break it to you, but just because media puts on a pretty skirt doesn't mean you get to do whatever you want to it. Maybe media doesn't want to be shared. Maybe media isn't that excited that it's your "favorite." Hey, Fred, here's a thought: What if media isn't into you, y'know, that way? Personally, I like my content (newspapers, magazines, television, movies, music) passive. Just sit back and relax, baby, I'm going to read you, watch you, and really listen to you. That's all you want, right, media?