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It's not all iPhones and iPods for Steve Jobs and Apple. Take Apple TV, example. When Steve Jobs announced the device last year, he said Apple TV would reinvent the way people watch movies and television shows. Well the holidays are here and that hasn't happened yet.

And it doesn't look like Apple thinks it's about to either. According to CNET, Apple is refusing to report unit shipments for Apple TV, the way it does for Macs, iPods, and iPhones. Apple lumps Apple TV revenues in with other products on its financial statements. The obfuscation is clarity enough: Apple TV is not ready for primetime.