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MTV has partnered with Elizabeth Arden and the Ford model-management agency to scour the Virtual Hills, a world based on reality show The Hills for a new model. Her gig? Serving as the virtual face of Mariah Carey's new, theoretically real fragrance, M. Those who create an avatar for the competition will be rewarded with a virtual version of the fragrance. What, so they can mask all that virtual body odor? The top virtual model, as voted by her peers, will be proclaimed the "Ford Models' first-ever virtual world model." One hopes the money Ford pays for this stinker of an idea will be virtual as well.