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Wowza, everyone wants a piece of the YouTube market. During its third-quarter earnings call, Vivendi revealed plans to test a new content platform dubbed Zaoza that will mash together social networking and entertainment products together into an indistinguishable pulp. The running suspicion is Vivendi is setting up a site akin to the NBC Universal/News Corp. venture Hulu — never mind that Vivendi already has an interest in Hulu, through its 20 percent stake in NBC.