Dead-tree newspaper readership down, Web readership up
Newspapers sales have fallen 3 percent year-over-year. With the exception of USA Today and the Los Angeles Times, the vast majority of major papers lost subscribers. This year the Audit Bureau of Circulations, the industry organization that reports subscriber information, included online readership in the report. In the last two years, half of 88 papers examined showed no change or an increase in combined print and online readings. That's good news for the news industry — online readers tend to be younger and more attractive to advertisers. That's fine. Maybe more papers should follow the New York Times' example — they may be just a fancy blog, but that's what the kids are reading these days. (Photo by AP/Mark Lennihan)