Director Peter Hedges explains how he and his marketing team arrived at his new movie's polarizing, flapjack-based poster, which strikes us as being a suitably quirky compromise between a bland "bunch of faces" offering and something that slightly overdoes the visuals in depicting a protagonist just trying to make sense of this crazy thing we call real life: "'What I'm really pleased with is what the poster isn't,' said Hedges. 'It's not a bunch of faces. We had thousands of attempts for poster and this one, for me, caught your eye.' Hedges adds 'the marketing is a real challenge because we live in a culture and a time where everything has to scream and grab, and this film is a human comedy,' which don't scream and grab. 'This film straddles so many genres, it is difficult in a short burst to communicate the fullness of it.'" [Risky Business Blog]