CNN Aims For Cutting-Edge, Misses By Several Dimensions
CNN is opening up a new bureau! And a j-school! Larry King will teach! Weekly news meetings will be run by CNN staffers! Oh, except, all of these things will be happening in alleged virtual world Second Life. Beginning next week, says MediaWeek, CNN will open up shop in the 3-D virtual world, allowing its residents to submit i-Reports on "news" happening in Second Life, learn tricks of the trade from leading CNN personalities, and get their news from virtual newsstands throughout the network. "I love that we don't have to take things from the real world and force them in," Susan Grant, executive VP of CNN News Services, told MediaWeek. We love the total insanity of that rationale.