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This weekend's San Francisco Chronicle article on how blogging is a viable business has curious timing. It's either a year too late, or years too early. Hard to tell. Like past blogging-for-bucks articles the writer has clearly read, it focuses mainly on TechCrunch, though Valleywag parent Gawker Media, Daily Kos, and PopSugar make appearances. The takeaway: blog kingpin Michael Arrington and his TechCrunch mini-empire make more money than you.

Arrington has apparently recovered from his reported shrinking revenues earlier this summer. This article states that the haul from advertising alone is $240,000 per month, up from a rumored $200,000 a month. Add to that the undisclosed take from conferences and parties. In fact, TechCrunch has so much money, they can afford to turn some away! More than once! Arrington claims to have turned down proposed venture funding four times, claiming that their quick growth outpaces the terms of proposed venture deals. Not revealed: How much the cutbacks at CrunchGear, TechCrunch's less-successful gadget blog, have added to the bottom line.