Bulldog-cute entrepreneur Jason Calacanis dogs the Web 2.0 Summit's panel of search-engine optimization experts: "People are coming up to ask questions and the guy keeps saying, 'Well you have to do social work on Digg and Reddit, but it's complicated and we need to talk about it.' During the panel he said, 'It's complicated, we should talk about it after the panel.' I'm sure folks will come to his office and he'll say, 'It's complicated, sign this contract and we can start working on it.'"