Did Halo 3 kill the box office?
Hollywood and the videogame industry have long engaged in a war for consumer attention span (and dollars), but movie analysts are now using the game phenom Halo 3 as a scapegoat for poor box office performance. Ben Stiller's new comedy, The Heartbreak Kid, snagged a mere $14 million opening weekend, half of what was expected.. Total movie-ticket sales for Halo's opening weekend took a 27 percent nosedive compared to last year. Conversely, Halo 3 broke all sorts of sales records with its $300 million week. Analysts blame youth's obsession with games for the lack of moviegoing. Really? It has nothing to do with the Heartbreak Kid's rotten reviews and the generally poor quality of films opening that weekend?