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Nicholas Carlson is the Alleywag. The nickname is inevitable, so we've embraced it. We've hired Carlson away from Internetnews.com to be our first New York-based correspondent. Not because that city has a burgeoning tech scene of its own, as News.com suggests — though it's amusing to watch local entrepreneurs posture as they fail to hide their thinly disguised Silicon Valley envy. Rather, it's because so many of the big companies we cover — Google, Yahoo, AOL, among others — are invading Gotham, and transforming Madison Avenue as they go. They'll take Manhattan, with charmingly geeky clumsiness, and Carlson, I expect, will have a grand time reporting their every misstep.